Soong Ying

“ Hello! I am Soong Ying , a Visual Communication student from School of Design and Media student , ITE Collage Central. I enjoy doing designing works both in school and out of school. My design style is more towards the cutesy / graphic side.”

Email . Behance . Instagram


 

PUZZLED coffee and cakes

The brand of my cafe is PUZZLED. I would like my customers to feel comfortable thus the consideration of colours was important, blue is the main colour used in this project as I wanted my brand to give out the “cozy” vibes and the orange tones are to represent “ warmth ”.


Zero Waste

My choice of social campaign is plastic pollution in waters ; endangering marine life. The use of neon colours against black was to make my message stand out from my supporting graphics. The supporting graphic then shows the cause of the problem, allowing viewers to do self-reflection.


重逢MUSIC FESTIVAL

重逢 means reunion or to meet again. This is an event where fans gather to support their Chinese-Pop (CPOP) idols from various boy-groups. The main idea of this event to bring people of the same interest together and forge more friendships.