Editorial
Main objective was to create an event poster. I chose fashion festival because it intrigues me to see people in their extravagant fashion outfits they have pulled together like Gucci, Prada & etc. For my magazine project, I used the same category of fashion in InDesign and chose a photo with a bright and lively colour scheme and a simple layout to catch people's attention.
Branding
The major goal was to link our new brand identity to food and beverage. After a lot of consideration, I decided on the name 2 o'cafe since it represents everyone's exhaustion after a big lunch, which leads to a 'food coma,' thus coffee is the first thing that comes to mind. I was inspired by other brands and decided to try my hand at creating my own. These mock-ups were designed to help me picture how my brand will appear on everyday items.
Illustration
Our main goal is to design an invitation card by selecting one of the wedding, birthday, or other categories. I chose the wedding card because I thought I could bring out its charm. To look nice to the eyes, I devised a simple and minimalistic style. Following up on the wedding invitation card cover, I opted to design it with a hint of leaf so that it doesn't overpower the explanations in the invitation card, as I believe the information is more important than the design.
